When we talk about personal branding, we often think about LinkedIn profiles, websites, photographs, speaking opportunities and the way we communicate.

But there’s another part of your personal brand that is communicating all the time — often before you’ve said a word and that’s your appearance.

For leaders, founders and senior professionals, what you wear can become an important part of your leadership brand. Not because appearance is more important than capability, but because your visual presence contributes to the overall impression people form of you.