f you want your wardrobe to work as a strategic tool for your personal brand, start by asking:

• What do I want to be known for?

Think beyond your job title. Is it authority, creativity, credibility, approachability, innovation, leadership?

• Does my appearance reflect that?

Your clothes, grooming and overall presentation should support the qualities you want others to associate with you.

• Are you dressing for the role you have - or the influence you want to have?

As your career evolves, your image often needs to evolve with it.

• Is your wardrobe consistent with your level of seniority?

The right clothes can create visual alignment between where you are professionally and the authority you need to project.

• Does it feel like you?

A strong personal brand shouldn’t feel like a costume. The most effective executive style is authentic, intentional and recognisably yours.

Personal branding isn’t about dressing to impress.

It’s about creating alignment between who you are, what you do and how you’re perceived.