What Authentic Style Actually Looks Like

I talk quite a bit about authenticity and how aligning your internal identity with your external presentation is so important, particularly in business.

But when a new-to-me client recently asked what authenticity in your wardrobe actually looks like, it had me thinking - what comes second nature to me, may need explaining to anyone who is yet to take their first foray into working with a personal stylist…

How I’d describe authenticity in your wardrobe is: Curating a collection of clothing and accessories that act as a true, honest expression of your inner personality, values and lifestyle, rather than a collection driven by passing trends or external expectations. It is about feeling comfortable, confident and "like yourself" in what you wear, creating a style that is personal, custom and consistent over time.

And I’ll add to that; the advantages of authenticity in your image helps you:

• Create stronger, more credible first impressions

• Build trust more naturally

• Strengthen your personal brand

• Develop deeper, more genuine relationships

• Present yourself with clarity and consistency

The strongest personal style is never the loudest in the room, it is the clearest. Because when your choices - from what you wear to how you carry yourself - are rooted in who you truly are, your presence becomes more than polished, it becomes believable. And believability is what builds influence and, its bedrock, trust.✨


I’ve worked with Boo for several years now, and she’s helped me build a really flexible and versatile wardrobe for work, weekends, holidays and through 2 pregnancies! Our shopping sessions are always incredibly efficient, with a great selection that she has prepared in advance, so it covers all my shopping needs and I get maximum value for what I spend. She also remembers everything we’ve bought together previously so it can all build on each other. I’d highly recommend working with her for any working professionals!
— Jo B, CEO

If you’re a working professional ready to discover great style as a strategic career investment, drop me a message. What you invest in you is a fraction of the transformation you live with for years.

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